Posts tagged business coach miami
I'm In Love With Lima, Peru! 🇵🇪

Business Operations

MY Business Is Out Of Control… Ahhhhhhhh!!!!!!!

On a recent business trip to Lima, Peru I had my eyes opened by opportunity both for South American businesses and me!

I’ve spent my entire life involved in business from being born into a big business, to traveling the world showing other business owners what we did to become so successful in our own business.

Recently Carl from Lima, Peru reached out to me for some help with his operations in his business. Carl had a unique business and very niche too, which I love. He has a bar in the centre of Lima that creates the perfect Pisco Sour, but his business was driving him crazy. He was working all day and night, constantly fixing problems in every area of his business.

Enjoying A Pisco Sour With Carl

Enjoying A Pisco Sour With Carl

The problem that Carl’s business had and in fact almost every business worldwide has, is that they have put no time into the actual operation of the business. 

Here’s the problem… running a business is bloody hard work, there is literally a ton of different things to do. How on earth is anyone expected do view every area of their business? It’s almost impossible. It’s actually not but it is very difficult. Unless you have someone showing you how to do everything.

You need to look at the business from a 50,000 foot view. How do you want it to run. 

Think about it this way, if this was a perfect world and perfect business, what would it look like? I have some good news for you, this is a perfect world and a perfect business if ‘we’ focus on making it that way. 

Then… from the 50,000 foot view, you have to zoom right in to the granular detail. 

So if when looking at your business from above you see how you want it to run, you then have to zoom into all the areas of your business to make sure it runs that way.

The way you do that is create a system on this. 

Now what is a system..? It’s a recipe of how to do something correctly.

If you try to bake a loaf of bread and forget a key ingredient, the bread is ruined. This is exactly the same with your business too. If just one step is missing from how your business should run, then at some point it will show its weakness to you by highlighting the problem. This can be a small problem, or this could be a huge bank breaking problem.

If you are not in control of your business, your business is in control of you.

You need to grab the ‘bull by the horns’ and get control of your business back. Do not sit there and wait for these problems to arise, hunt them down and tackle them head on by creating a bigger, better, more bulletproof system to make sure that never happens again. One of the ways that you can do this is to create a list of business operations for your business, if your business is big enough create a business operations department and a business operations manager.

This right here is the reason why so many business owners leave to go on vacation with a great running business, and come home to a total disaster. This is why millions of business owners never even go on vacation for the fear of something bad happening to their business while they are away.

Tip of the day…

Any area where you have a problem in your business is an area that is without a system. 

It literally is as simple as that. Where you have a problem or constant problems in your business, is where your system needs to be tightened up, even if that means completely redoing a newer and more robust system.

Every business that I deal with, there are systems and processes that need to be created or tweaked/changed. Often just by going through this process in every area of your business you’ll be surprised just how much better you can get your business running. I have done this with hundreds of businesses and the transformation is amazing at times. 

Not only that but you will be amazed where you see places where you can save money, and saving money in your business, is bottomline to your business. You may think how is this possible, however going through ‘a’ process of anything can show you areas where it can be improved. Often just improving one area of your business can release money that was unnecessarily going into expenses that can now go in the bank instead.

Technology… Last thing here!

Do not underestimate how technology can drastically improve the operations of your business too. Often whatever problem you have in your business there is either small business operations software to fix it, or an app or online support. Don’t underestimate the types of products and services out there to help you do what you do better and easier!

PS. If you too are a South American business reading this, reach out to me now. I have so many simple strategies you can implement now to change your business around. You live in a GOLDMINE! Why? Because hardly any business is run correctly, and this opens the door to you to literally clean up. Not just through what I’m saying in this article but social media not being used correctly, the dissemination of information not being done correctly, data gathering not being done at all. I could go on and on. 

Goodbye Lima… I will Miss You. Thank You For Reminding Me Of The Importance Of Business Operations

Goodbye Lima… I will Miss You. Thank You For Reminding Me Of The Importance Of Business Operations

I am always available to a one to one chat about your business and whatever problems you maybe having. Feel free to reach out to me directly on ian@IanHoughton.com

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I thought that I would leave you with some great photos of beautiful Lima!





​Why Is Customer Service So Important?
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Customer service is the single biggest impact you can make in your business, and the best part is it’s absolutely free to implement!

Let me say that again... it’s Free!!

When I was a little boy I had the great opportunity to travel around the world with my parents to experience world-class customer service from the best of the best. My parents did this for one specific reason, they knew the huge value and importance that outstanding customer service has in a business.

What’s interesting to understand is this. Customer service has always been the most powerful part of any businesses success. So many businesses constantly look for new ways to bring in new customers. Yet have you noticed when they get a new customer how bad they look after the customer?

So they end up wasting all of this money to bring in new customers only to not look after them when they do come in. How does any of this make sense? Yet you see it in almost every business.

Let me ask you a question, have you ever bought a product or service from a business or person that you didn’t necessarily want or need yet, you were treated so great that you felt compelled to have to buy it?

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If you’re anything like me and most people the answer is yes. In this plain and simple example but you can see the huge power of customer service, yet today hardly any businesses focus on this old and powerful business value. This is something written about over a hundred years ago.

The psychology behind customer service is simple. When you stop treating a customer like any ‘normal’ customer, and instead treat them like you would treat a best friend not only will you make the customer happy, not only will you increase the initial transactional value, but you will make that person want to come back and buy from you again and again and again.

Now look at that, you have built value with that individual who wants to keep coming to buy more and more from you. Rather than not looking after them correctly in the beginning, and expecting that they’re going to come back to you.

Why would anyone go back to anybody else when they have not been treated correctly? It makes total sense. I know if you look back to any instances that this may have happened to you, you will find this to be true. This is how to build the lifetime value of a customer.

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Tip

True business success comes from repeat business from repeat customers.

So working on all areas of customer service within your business is not only going to bring you in repeat business from existing customers, but it’s also going to increase the level of morale inside of your business. Why? Because now everyone is happy, customer, business owner, staff etc.

Both customers and staff can see and feel the morale inside of the business. You must all come together understand the businesses vision and move forward making the correct decisions based off what is correct for that business.

Here’s how you do it.

Come up with a plan on how you want your business to run when it comes to your customer service policy. What parts of your business are touched by the customer? Should there be outstanding service in all these areas? What would this look like? Write each area of your business out and then fill in how the service should be carried out.

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Once you’ve written it out then you must implement it.

To do this you must bring everyone together and retrain them in the ‘new’ way of doing things. Train them train them and train them! Then watch them, how do they perform? If it’s not quite right, instead of telling them off for getting it wrong, you pull them back in a train them again.

It’s your duty as the business owner to make sure your staff run your business the way you want it to be run. If your staff are just not good enough then that comes down to you again. If they won’t train then it’s time to replace them. What it’s not time for is to ignore the bad service and bad staff as this will literally tear your business apart. I’ve seen it happen way too often.

For you to make a real success of your business you absolutely must adopt a customer service strategy. If you don’t have one and you need help then reach out to me and let’s JFDI!

The next article will be on customer experience. It works absolutely hand in hand with service and once again it’s free to implement.

All these years later and it’s as important today as it was years before I was born!

For over four decades in some shape or form I have been involved in business.

What I find amazing is this, the information I was told as a kid, the information I was told as a teenager is the exact same information that is relevant today. In fact even more relevant.

All I see business owners do now is, worry about social media, website, new customers, staff, product etc. They spend tens of thousands of dollars trying to bring people in. Yet when the customer walks through the door, the business continues to make the same mistake over and over again.

What am I talking about?

Customer service and customer experience.

Everywhere you go, every business you deal with you are forced to deal with service and experience.

Businesses spend all this money to bring you in yet when you get there they give you mediocre service and mediocre experience. I often find myself scratching my head still after all these years.

As a kid I was told just how important it was. My parents traveled the world, and we stayed in the best hotels. My parents were not rich but they knew the importance of staying in the best places and learning from the best practices. They brought in the best consultants to grow the business. All because they knew how important service and experience was to the success of a business.

I like to keep things clear.

If you are not focused on making sure you provide your customer with the best possible service and you are not creating an incredible experience of doing business with you, then you are absolutely leaving money on the table.

This is hands down the easiest and most cost effective way to grow your business. This is all about the ‘lifetime value’ of a customer and not just the initial sale.

For your business to live deep into the future, and survive the inevitable ‘tough times’ that go along with business. It is more important than ever to make sure you focus on these two highly important areas.

You must look at what experience your customer currently gets, and put thought into what experience you really want them to have. I’ll guarantee that what you think they are currently getting, they’re absolutely not getting.

Often the business owner is disconnected to the customers buying process and continual dealings with that business. Therefore it’s almost impossible to really know what your customer goes through when they want to deal with your business.

Put time and thought into it. Create a plan, implement it and then gauge the customers response. If it’s not quite what you want, keep tweaking it until you hit exactly what you want.

If you need guidance and help with this let me know!

Staffing Issues
Staff driving you crazy?!

The amount of times that I run into this is crazy. Often when coaching businesses the owner comes to me asking me to ‘fix the staff’. The problem is this, usually it is not the staffs problem. The owner has done very little work in training them correctly in the beginning. It is your duty as the business owner to not only make sure that your staff are trained correctly, but to make sure that you staff are trained to the top level. 

Top business coaching firms will make sure that the staff are trained the entire way through the process making sure that they have all product knowledge. 

If you look at most staff in businesses, they are under motivated and under-trained. Ask them as many questions as you like and they probably will not have all the answers that you are lookin for.

This makes the member of staff feel inadequate, and it is up to you the owner of the business to make sure that they have all product knowledge to be able to carry their duties out correctly. If they do not then you must get them to where they need to be. You cannot turn around and blame your staff for you not providing them with the training they need.

When dealing with a business coaching firm check their abilities to make sure they know how to train the staff correctly. A business coach with quality experience will be able to spot this mistake immediately, know how to fix it and make sure that the member of staff is now confident in that role and with the knowledge.

The truth of the matter is that I could write an entire book just on staffing issues but it is up to you to consciously look at your staff and make their job as simple as productive as possible.

Top business coaching companies create business coaching systems that are effective and produce immediate results. The best business coach will create coaching workshops for the business and the staff making sure their product knowledge is in tip top form. How will you know if this works… test the staff. If they pass the test they’re trained, if they fail, then retrain them until they ‘get it’.

Being a Miami business consulting company and a Miami business coach I see this in almost every business I walk into. Do not become one of those businesses, take action now ‘JFDI’ and make those changes in your business today.

Being a small business consultant I recognize these patterns in business everywhere I go, the fix is simple. The action on behalf of the business owner is very few and far between.

If you need help with this reach out now and take action to get your business under control now. JFDI!

The Meaning of JFDI, and the profound impact it can have on 'your' life!
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This is something that is very close to my heart, in fact I live my life by it. What is JFDI, what does it mean and what is the point of it. 

Having spent a lot of my life coaching others to become more successful in their life, I know just what it takes to make that happen and more to the point what stops people from making that happen. 

JFDI is ALL about taking action. Most people out there talk and talk and talk but never actually end up doing anything with their life. I have had so many people come to in my life and say, ‘I’ve always wanted to write a book’ or ‘I’ve always wanted to get life coach for personal development’ or ‘I’ve always wanted to have a small business consultant’ and yet they never take action upon it. 

JFDI stands for Just F***ing Do It!

Enough of the talking, its time to take action. My question to you is this… how long does it have to be before you do something about it? How bad does it have to be or get before you say ‘enough is enough’. People waste SO much time in life and not achieve the things they set out to achieve. Then all of a sudden they become totally unfulfilled in life, and with that become unhappy. 

They may have ALL the money they need, they may have the man or woman of their dreams, they may have all the positions they have ever wanted… yet they can be totally and utterly unfulfilled. 

A top business coach, a top lifestyle coach and a top life coach knows exactly what to do to take you from where you are to where you want to be. However… it is on you to take that action to make that happen.

There are so many business coaching programs out there, there are many life business coaching services, BUT finding the right one is the most important thing. Then once you find it, or find the person you gel with the most, it is on YOU to JFDI!

The benefit of online life coaching and online business coaching means that you can take action now! You do not have to drive anywhere, you do not have to wait you can JFDI NOW!

Listen you and only you know how important your life and your business are to you, and I’m guessing that if you’re reading this now then it’s pretty important.

My question to you is, how long are you going to wait, how bad does it have to be before you take action or JFDI and turn those areas of your life around?

Change happens in the click of a finger, its a mental choice, that’s all it is, nothing more.

We now live in a world where online coaching, where online consulting can take place immediately. Finding the correct coach for you is imperative, taking action upon that is even more important.

Life is precious, life is short JFDI and reach out and turn things around NOW… JFDI! 

You’ll kick yourself for not JFDI earlier.

What my TV interview about it here

Personal Development is Everything!
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There is no way we can strive for what we want in life if we do not have a mentor, coach, trainer or whatever you want to call it in your life.  A business coach or life coach is there or make your journey less bumpy. A good life-business coach has already been through life's struggles and has found the correct way of doing things. They are able to spot your patterns and show you the easy way of getting things done, or what I like to call JFDI Just F***ing Do It!