About

Ian Houghton is a bestselling author in customer service, an international speaker and has consulted over 150 businesses worldwide. He takes a unique and powerful approach to restaurant consulting, he uses the exact same methods he used in his family's restaurant for their restaurant to become a ‘Michelin Accredited’ restaurant and Winner of ‘Best restaurant in the Country’ as voted for by ‘the people’, plus he increased net profits from 6 to 7 figures in under 12 months (from existing customers only). Ian spent his entire life in the hospitality industry and takes a very simple three step approach to consulting.
First, the product must be perfect, then the staff must be correct with the same end goals in mind as the owner. Lastly, the process in which the business runs. Ian’s approach is not only unique but it costs little to no money to implement. These three steps get the owners ‘out of the weeds’, while allowing their business to run while they are not working in it. However more importantly the owner will become more under control of their business, which has a knock on effect to having quality time without pressure to spend with their loved ones. He does this by fixing the operational hiccups that so often cause cash flow problems, which can be so devastating to businesses and their owners, especially in the early days.
Knowing that 90% of businesses fail in their first year due to them being under capitalized and over pressured, Ian has a very powerful and unique approach to consulting them. Most of what Ian consults has little to no cost implications whatsoever. He focuses on the simplest most basic fundamental areas that so many business owners fail to see. Areas what has such a deep profound impact on the business, it's running and of course most important of all… your customers. Ians unique approach to finding the correct staff from day one not only saves the business and its owner time, money and worry. It also allows the business to run correctly and efficiently from day one without having to spend vast amounts of money, and all the headaches that go along with finding out which are the great members of staff and which are the bad ones. No longer will you be let down by your staff, your staff will turn up eager to work, on time, will perform at the highest level and will not let you down!
Finally you can move away from the worry at night wondering where the next customers are going to come from and if you are going to hit your quota for the day, and move into a space of clarity by knowing exactly what you need to do everyday in order for your business to become successful. As you well know often your business can be like a roller coaster constantly going up and down and often moving with the economy. Ian has a very powerful approach to stabilizing your business by making it recession proof. No longer will the economy determine how successful both you and your restaurant are, which as you well know have a knock on effect with your personal relationships too.
Ian will show you many processes that will take the frustration out of running your business, staff problems and unhappy customers. Believe it or not these are actually a lot easier to fix then you may think, and with the correct guidance your business will not only stabilize but will become highly highly successful just like his families did. These processes are not ‘guess work’ but instead come from a tried and proven method by turning an underperforming restaurant into a Michelin Accredited, best restaurant in the country, voted for by the people.
With social media being so important to businesses nowadays, Ian will show you the exact ways to use social media to grow your customer base. You will discover clever and unique strategies to make your customers excited to want to come back again and again, while growing your brand awareness and making your business become the model for others business owners to replicate.

Specialties:
  • Customer Retention - How to make sure you keep your customers and they don’t go elsewhere.
  • Customer Service - How to make sure you become known as the best business in your industry for Customer Service.
  • Customer Experience - How to create outstanding experiences that make your customer want to come back over and over again and have them signing your praises.
  • Reaction Management - How to know exactly how your customs feel about your business and what you can do to improve.
  • Staff Training - Make sure that you have the correct staff in the correct positions and how to make sure they give your customers the service they deserve.
  • Systems and Processes - How to create your systems and processes correctly so your business runs smoothly all the time.
  • Business Branding - How to correctly brand your business.
  • Personal Branding - How to brand yourself correctly and separate yourself from your competition to make sure you win ALL the time.
  • Social Media Training - How to fully leverage Social media to your benefit.
  • Digital Marketing Training - Learn the real digital marketing secrets and save literally tens of thousand of dollars. I will show you exactly ow to run a highly successful Facebook campaign. These techniques are the exact same techniques ALL the top digital marketers use to generate their clients large volumes of high value clients.
  • Data and Statistics - How to use Data and Statistics to know exactly where your business is and how to get it to where you want it to be all the time.
  • PR - How to align and leverage yourself correctly with your local community for maximum effect.
  • Business Planning - Make sure that you have your business set up correctly.
  • Business Structuring - Make sure that the structure of your business is set up correctly to reduce any mistakes.
  • Business Expense Review - Ian can virtually guarantee to save you money on your expenses. Money saved on expenses goes straight into profit and goes right to your bottomline. This area is so often overlooked and yet so powerful.
  • Marketing Planning - Monthly to annually marketing planning.
  • LinkedIn Method - Generate all the leads and sales you needs with this extremely powerful proprietary system.

Pictures of Ian Houghton

Featured Testimonials

What People Are Saying

Justin

Justin

“I was absolutely blown away, I was given so much content by Ian. He talked about being a publisher on Amazon. He’s no BS it’s ‘real’ real estate, real business coaching, real things actually happening people doing deals and thats what I really like about Ian, he’s a very genuine guy!”

Darby

Darby

“Love Ian, love his attitude and his lingo. Customer service is Ian’s preeminence and just make sure that we as students know how to treat another and how to build relationships and is key to networking and any building of businesses and being an entrepreneur!”

Dale

Dale

“Ian is great he just wants to help everybody his message is so crucial to today’s market because he is telling us about customer service which is sorely lacking today and as someone building a new business this is something that i really need to take to heart. I want to be their and give my customers a ‘wow’ service and customer service is really what its all about.”
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